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Even boxing gyms have varieties, from the classic King’s Boxing Gym on 35th Avenue to Boxing for Health on Santa Clara Avenue. Then there are kickboxing, martial arts and mixed martial arts. On the other end of the spectrum, Hipline on Lakeshore Avenue promises to set “all buns blazing” with classes like Shimmy Pop (“We are gonna move like a pack of wild horses”); Power Pop; and Shimmy Meow (“Get fierce!”). The demand for specialization is driven in large part by professional athletes who are setting the bar for fitness. Pro teams like the Raiders incorporate yoga, Pilates, weightlifting, stretching and anything else in their workouts to help with conditioning.

They want to silver ballet shoes charm keychain ballet shoes charm keychain dance pendant personalized keychain initial keycharm monogram jew develop strength and endurance and speed, said Ryan Duke, co-founder and design director of Oakland-based sportswear company Tesh, “The end result is not just to look good,” Duke said, Indeed, niche competition for customers has created an industry of 50 million clients served by about half a million workers, according to Bureau of Labor Statistics figures, Even during the recession the industry expanded, albeit slowly, Operators felt their customers’ financial pain and had to lower prices and offer month-to-month memberships, according to the 2013 IBISWorld’s Gym, Health & Fitness Clubs market research report..

But the industry revenue still grew by 5 percent from 2010 to 2011, while memberships grew by 2.4 percent. In 2012 there were at least 45 million gym memberships nationwide. Some of the growth can be attributed to government obesity-fighting initiatives. Baby boomers and the youngest generation, Generation Z, born after 2000, are taking to the slopes, trails and equipment, according to the Physical Activity Council, a consortium of six sports, fitness, and leisure trade associations. Eclectic, focused studios rather than corporate cookie-cutter places work well in Oakland, said Simon. Take, for instance, God’s Gym on Broadway, which is devoted to the physical and spiritual well-being of members.

The big gyms are nevertheless the major moneymakers in the fitness world, Their overhead is high, but they profit from the swell of seasonal memberships — like around New Year’s — of which about 67 percent will never be used, according to figures collected by Statisticbrain.com, The average amount of gym membership money that goes to waste from underutilization, the silver ballet shoes charm keychain ballet shoes charm keychain dance pendant personalized keychain initial keycharm monogram jew site reported, was $39 per person, well over half of the average $55 cost of a monthly gym membership, At least the no-shows alleviate the wait time for machines..

The other big player on the fitness scene is technology, which has grown to a billion dollar business with apps that can monitor the number of steps walked in a day, stress inducers and calories consumed. The trickiest part of that New Year’s resolution to get in shape may be choosing which way to do it. And for all the technology and specialization, success still boils down to the basics, the first being to show up. Jean Marie Moore, co-owner of Anasa Yoga on MacArthur Boulevard, counsels clients to come to the studio at least twice a week. “It takes a little work to develop good habits,” she said.

CHIANG MAI, Thailand (AP) — Residents of this facility for people with Alzheimer’s disease toss around a yellow ball and laugh under a cascade with their caregivers, in a swimming pool ringed by palm trees and wind chimes, Susanna Kuratli, once a painter of delicate oils, swims a lap and smiles, Watching is her husband, Ulrich, who has a heart-rending decision: to leave his wife of 41 years in this facility 9,000 kilometers (5,600 miles) from silver ballet shoes charm keychain ballet shoes charm keychain dance pendant personalized keychain initial keycharm monogram jew home, or to bring her back to Switzerland..

Their homeland treats the elderly as well as any nation on Earth, but Ulrich Kuratli says the care here in northern Thailand is not only less expensive but more personal. In Switzerland, “You have a cold, old lady who gives you pills and tells you to go to bed,” he says. Kuratli and his family have given themselves six months to decide while the retired software developer lives alongside his 65-year-old wife in Baan Kamlangchay — “Home for Care from the Heart.” Patients live in individual houses within a Thai community, are taken to local markets, temples and restaurants, and receive personal around-the-clock care. The monthly $3,800 cost is a third of what basic institutional care would cost in Switzerland.

Kuratli is not yet sure how he’ll care for Susanna, who used to produce a popular annual calendar of her paintings, But he’s leaning toward keeping her in Thailand, “Sometimes I am jealous, My wife won’t take my hand but when her Thai carer takes it, she is calm, She seems to be happy,” he says, “When she sees me she starts to cry, Maybe she remembers how we were and understands, but can no longer find the words.”, Relatives in Western nations are increasingly confronting Kuratli’s dilemma as the number of Alzheimer’s patients and costs rise, and the silver ballet shoes charm keychain ballet shoes charm keychain dance pendant personalized keychain initial keycharm monogram jew supply of qualified nurses and facilities struggles to keep up, Faraway countries are offering cheaper, and to some minds better, care for those suffering from the irreversible loss of memory..

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