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Tough European data protection rules that took effect in May, as well as concerns over the data practices of search giant Google (GOOGL.O) and social network Facebook (FB.O) - the two biggest online advertising platforms - have led several players in the ad industry to merge or retrench. “We’re at the beginning of the shakeout,” Ryan told Reuters in an interview. The emergence of platform companies that offer a one-stop shop for marketers is another trend to watch, he said, highlighting Adobe Systems’ (ADBE.O) acquisition in May of e-commerce company Magento for $1.7 billion.

(Reuters) - Global advertising expenditure is predicted to reach $581 billion at the end of 2018, with most of the growth coming from sponsored content in search engines and social media ads, according to industry forecaster Zenith, Zenith, owned by France’s Publicis, raised its forecast for global advertising spending growth to 4.5 percent from 4.1 percent and predicted two-thirds of that growth will texas rangers cufflinks come through paid search and social media ads, In recent times, advertising companies including market leader WPP Plc (WPP.L) have been hit by clients switching to using online platforms like Google and Facebook to reach consumers..

Paid search, which inserts sponsored content into search engine results, will grow $22 billion in 2018 whereas social media ad spending is expected to grow by $28 billion, making it the largest contributor to expenditure growth, Zenith said. Indicating that the UK ad market will continue to grow, Zenith said that economic growth in Britain has picked up this year and demand from advertisers has been stronger than expected. “The UK is expected to remain the fourth country in the top ten ad markets in 2020,” Zenith added.

(Reuters) - The world’s largest advertising texas rangers cufflinks company WPP Plc’s (WPP.L) is preparing to consolidate some of its businesses in a bid to keep pace with the industry’s digital shift, the Wall Street Journal reported on Sunday, The company, under its new boss Mark Read, is considering a merger between Young & Rubicam and WPP’s digital-ad firm VML, putting the combined group under the leadership of VML CEO Jon Cook, WSJ reported, citing sources, There are talks about having the group’s direct-marketing company Wunderman work with its creative firms to provide access to consumer data to help them craft more relevant ads, the WSJ reported, citing a source..

COPENHAGEN (Reuters) - The European Commisssion has asked the European Banking Authority (EBA) to investigate what went wrong in the oversight of Danske Bank’s (DANSKE.CO) Estonian branch, which is at the center of a major money laundering scandal, it said on Sunday, confirming a report in Financial Times. The Commission has also sent letters, written at the request of justice commissioner Vera Jourova, to the Danish and Estonian governments to ask about the case and its supervision, the spokesman said.

NEW YORK (Reuters) - An overhaul of Wall Street’s technology and media sectors coincided with the quarterly expiration of futures and options, bringing a burst of volume to trading late on Friday that could continue in the days that follow, After the close on Friday, S&P Dow Jones Indices was poised to reorganize several of its sectors and relaunch its telecommunications index as a new communication services sector, About 10.87 billion shares changed hands on texas rangers cufflinks U.S, exchanges on Friday, the highest volume since Feb, 9 and one of the highest-volume sessions of the year, according to Thomson Reuters, A big chunk of the volume came in the last 15 minutes of the session..

Of the S&P technology sector’s 10 biggest percentage decliners of the day on Friday, three were companies that are joining the new communication sector. Twitter was the biggest loser, with a 4.5 percent drop, while Facebook was the fourth-biggest decliner, with a 1.9 percent drop, and Alphabet saw the seventh-biggest loss, with a 1.6 percent drop. The reorganization by S&P and MSCI of the Global Industry Classification Standard involves S&P 500 heavyweights like Facebook Inc, Netflix Inc and Alphabet Inc, and drastically alters the weightings of some sectors.

The telecom sector, currently about 2 percent of the entire S&P 500, is expected to have a roughly 11 percent weighting under its new communication services tag, Technology, with a roughly 26 percent weighting, is expected to fall to about 20 percent, Consumer discretionary is likely to drop from 13 percent to about 11 percent, (S&P 500 future sectors: reut.rs/2CEBuBd), (S&P 500 current components: reut.rs/2CHuALD), On top of the index reshuffling and “quadruple witching” expirations, S&P also is implementing the quarterly rebalancing of texas rangers cufflinks its indexes..

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