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Here in the US, most people have addresses, and I think a lot of people aren't going to see this as a problem. Can you give examples of things you can do that you can't do with a street address?Sheldrick: When you go outside the towns and cities for anything in rural areas, addresses will let you down and What3words would help you. When you are in towns and cities, you can give the precise entrance to buildings. Every time I go to somewhere in San Francisco, I'm always standing at the wrong entrance. Sure, I'll get there in a bit, but it's 2018, I should get there the first time.

Want to olixar xring iphone x finger loop case - rose gold reviews meet at an obscure spot on a South African beach? What3words has a label for it, If you're using a voice assistant, you'll know the problem of trying to speak an address to the voice assistant and having problems with duplicated street names in a nearby area, Any concert venue or music festival where you've got a large area, it's exactly the same thing -- it's which entrance, which car park, the grassy bit near the tree by the stage, How do you guys make money from this?Sheldrick: The What3words consumer app and website are totally free for consumers and businesses, We make money by a tool that converts three-word addresses into latitude and longitude, which you need if you're a company like Mercedes, When you tell it the three words, it's meaningless to the device until it becomes latitude and longitude, So it's that enterprise code that we license..

Do you make that available through an API [application programming interface] so apps can tap into your servers to do that translation?Sheldrick: It's available to an API, or people can have an SDK [software developer kit] which runs totally offline. Some buildings don't have street addresses even if they're on a street. What3words can give them one, which is why some postal services have embraced the technology. If you have this app installed on your phone and you have no network service, will What3words work?Sheldrick: Absolutely. All of the three-word addresses for the world are embedded in our app. Our app will point you where to go with a compass, but if you want to have an interactive turn-by-turn navigation system, that's when you should use Navmii. It's got offline maps of the world embedded and offline What3words for the world embedded.

Can people buy vanity word combinations?Sheldrick: You can't, If you do that, [the app] can't work offline, And you'd have voice recognition problems if someone were to buy john.smith.home and someone else jon.smith.home, one with J-O-H-N- and one with J-O-N, One of the biggest problems for you is that Google Maps rules the world for a lot of consumers, What kind of alliance would you like to see?Sheldrick: We would like to integrate into all of olixar xring iphone x finger loop case - rose gold reviews the major mapping platforms, It's important to separate maps from navigation from addresses, We don't compete with maps, We don't compete with navigation, We just provide an alternative way of typing in an address..

But Google has its own technology, plus codes [formerly Open Location Code], which shorten latitude-longitude coordinates into a string of letters and numbers that perhaps are a bit easier to retype. What's your take on that?Sheldrick: It's actually not much shorter than a latitude and longitude. It's 10 characters, and latitude and longitude is 16. And I cannot remember the plus codes. It's exactly the same as what [navigation company] TomTom built about a decade ago -- map code, which is nine characters. This is one character harder. It's like trying to remember the password on the back of your Wi-Fi router. It's very, very difficult, even if somebody takes you through it letter by letter. Three words feels very easy for everybody to remember and use and communicate, but long series of alphanumeric characters just aren't.

Mercedes is building What3words location technology into its cars, The spoken words are relatively easy for a human to remember and a computer to understand for voice control, And good luck saying "M as in Mary, N as in Nancy."Sheldrick: This is really problematic, We're meeting on El Camino Real at the moment, I tried putting that road into my rental car sat-nav, There were so many in the neighboring area, this one didn't even come up on the menu, In London, you've got 34 roads olixar xring iphone x finger loop case - rose gold reviews called Victoria Road, In Mexico City, 632 Juarez Streets, If you're someone who builds a voice interface for navigation, where you need to get it right first time, this is a major problem..

Who are you in talks with right now for your next phase of expansion?Sheldrick: We're working with a lot of other car companies, a selection of the voice assistants and in some cases combining the two. The big phase of this year's rollout is to become ubiquitous across the automotive industry. We are dealing with more and more e-commerce and logistics companies in emerging markets. We have compelling evidence of the financial benefit for a logistics company on saving all this time to actually reach customers accurately.

What happens when you're a tourist and a hotel gives you their address in Swahili or Japanese or French or some language you don't speak?Sheldrick: You can share a three-word olixar xring iphone x finger loop case - rose gold reviews address in any one of our 26 languages, [A hotel] would do it based on expected usage, In travel guides, a lot of the time, people use English, because it's the international language, In the Middle East, a lot of people have an Arabic business card on one side and English on the other side, It's the same in China, They would probably do the same thing with a three-word address, They'd put the local language and English as their international language..

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